Fresh Expo Logo circle

Fresh Expo 2025 Vendor Information

Tuesday • October 28, 2025 • 9am – 3pm

The Food Show for New England Chefs & Foodies

SET UP: Vendor set up is from 1 pm – 5 pm on Monday.

  • Vendor Registration: Upon arrival, please go to the Fresh Expo registration table in the lobby outside the exhibition hall.  You must sign in before picking up samples or setting up your booth.
    • Show location: Doubletree Hotel  870 Williston Rd, South Burlington, Vermont 05403
  • Vendor Set up Times:
    • Monday 1 pm – 5 pm
    • Tuesday 6:30 am – 7:30 am
    • Tuesday 7:30 – 7:45 am: Mandatory Vendor Meeting in Exhibition Hall by Black River Produce booth.
  • Samples:
  • Hotel Room at BRP show rate: Discounted show rates at the Doubletree have expired, but please call the hotel directly to see if they can still accommodate our special rate for you.
  • Ice: For Vendors who pre-ordered ice, ice will be available on the loading dock outside the back of the exhibition hall.
  • Exhibitor Space:
  • Each exhibitor will have one six foot-long table.
  • In general, you will want to think of building your display “up” on the table as there is limited room for back tables or floor banners. 
  • Pipe and Drape will be behind your table so you can hang signage. (just bring your own hardware for hanging.)    
    • Please ensure your table has a tablecloth. If you did not bring one, please see Kyle Price as he arranged to have a limited number of spares available at a charge.
  • Storage: Their will be a curtained off area in the back of the room for Black River Produce and vendors to keep any back-up supplies that will not fit under your table at the show. To ensure the safety of all, and the professionalism of the show, all extra boxes and supplies must be kept under your table or in the storage room only. No items may be stored in the hotel kitchen or in show floor aisles or aisles between booths.
    • The Exhibition hall will be open for storage access on Monday from 1pm – 5pm and Tuesday from 6:30 am – 4:30 pm.
  • Electricity: If you pre-ordered electric service, it should be available at your booth. Fees for electricity are as follows: Standard Electric service: $150, 20Amp service: $250. Deadline for adding on electric service is Tuesday 10.21.25 at noon. Contact Kyle.Price@pfgc.com to order.
  • Kitchen Use: If you pre-arranged kitchen use, please see Kyle Price or go directly to kitchen which is adjacent the exhibition hall.

SHOW DAY

Vendor Meeting Monday at 7:30 am in main exhibition hall by Black River Produce booth.

Please have your booth set up completed no later than 8:45 am!

SHOW DEALS and SHOW ORDERS

  • 8-week show deals are listed in the Fresh Expo Order Planner booklet.
  • Show-Day-Only (pink sheet) Deals: To maximize the impact of Fresh Expo on your sales it is critical to take orders at the exact time customers are excited about your product!
    • Each customer will be provided Show-Day-Only “pink sheets” to take orders on the spot.
    • Encourage customers to fill out these orders for your products.
    • Have your customer take a picture of the order for their records.
    • Remind them that they must drop off their pink sheets with registration or with their Area Manager by the end of the show-day.
    • If you need help pulling up pricing for a customer, please ask any BRP employee to call the appropriate Black River Produce sales associate.
    • While the deadline for 8-week show deal book has closed, if you have not yet submitted pink sheet (show-day) deals, contact your buyer or Kyle Price asap.  Deadline: 10/17/24.

BREAKDOWN

  • Breakdown:
    • Donated Food: A local food pantry will arrive at 3:15 pm to take away all edible food.
    • All other food and cardboard must be disposed of in the dumpsters on the laoding dock, not left on the show floor. 

DINNERS  

  • Monday Dinner: Dinner at Hotel Vermont is for retail customers and dinner/cocktail sponsors only
    • 5 pm – 8 pm @ Hotel Vermont.
  • If you would like to attend either dinner, please see Kyle Price and he will set you up with a last-minute cocktail sponsorship subject to availability.  Cocktail sponsorship includes food/drink for two representatives.

Should you have any issues or questions during the show, contact:

Kyle Price: 570-877-3636                             

Thank you for participating in Fresh Expo!